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Inbound lead generation is cheaper and more effective

Why are growth-oriented companies turning to inbound marketing?  According to the Hubspot 2012 State of Inbound Marketing, inbound leads are 61% less expensive than leads generated by traditional outbound techniques like advertising and trade shows.  The study also found that inbound channels are more effective in closing business - inbound leads generated through search engine optimization and content marketing are 9 times more likely to result in customers than outbound leads. 

An overview of inbound marketing and the new buying process

Aligning Your Sales Process With The New Buying Process: An Inbound Overview from Rapidan Strategies