The Inbound Growth Blog

Twice weekly articles to help SMB business owners and managers use an integrated marketing strategy to drive revenue growth

4 LinkedIn Strategies To Improve Business Performance

Posted by John Beveridge

Apr 7, 2014, 6:00 PM

Use LinkedIn to Improve Business PerformanceIs your business making the most of its LinkedIn company page? As a professional on LinkedIn, you likely already use the site to network with other professionals and search for new career opportunities. But what about your business – are you leveraging the power of LinkedIn company pages to drive business results?

From building credibility to establishing connections, LinkedIn enables businesses to attract and engage customers at scale.

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The Top 4 Social Media Marketing Strategies For 2014

Posted by John Beveridge

Apr 1, 2014, 5:30 PM

4_Social_Media_Marketing_Strategies_For_2014If there’s one thing that holds true for social media, it’s that no trend lasts forever. In 2013, we saw the decline of Facebook amongst teens and the rise of alternate networks like SnapChat. Twitter’s IPO signaled a shift towards the rising prominence of paid advertising campaigns, echoing Facebook’s increased push towards pay-per-use advanced audience segmentation tools. And most of us regretted the rise of the selfie, especially Miley Cyrus’s obsession with it.

While Snapchats and selfies may have little place in B2B social media marketing, they reflect a growing trend towards the importance of visuals and interactive content. Today’s B2B social media marketing must be as mature and sophisticated as its professional audience, but not be afraid to reach this audience in new, creative ways.

Here are four social media trends to stay on top of in 2014.

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Why I Don't Use The 10:4:1 Social Media Posting Rule

Posted by John Beveridge

Mar 24, 2014, 6:41 AM

Why_I_Dont_Use_The_10_4_1_Social_Media_Posting_RuleIn April 2012, I wrote a blog article entitled, "How To Optimize Your Small Business Social Media Marketing Process With The 10:4:1 Rule." The article was an endorsement of a formula for social media posting created by Kipp Bodnar and Jeffrey Cohen in their book, The B2B Social Media Book. Here's an excerpt from the article that summarizes the rule:

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5 Top Tips For Professional Services Social Media Marketing

Posted by John Beveridge

Feb 25, 2014, 6:00 PM

This blog post is an excerpt from our eBook, "How To Grow Your Professional Services Firm The Inbound Way - A SMART Growth Guide For Professional Services." If you'd like to download the 60-page eBook, please click on the call-to-action in the middle of this page.

5 Top Tips For Professional Services Social Media MarketingSocial media generates 14% of all sales leads and 13% of all customers, according to the latest research from HubSpot. Facebook and LinkedIn are the most popular channels for acquiring customers; in 2012, 52% of B2B and B2C companies acquired a customer via Facebook and 43% via LinkedIn.

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Use Social Selling to Generate Quality Sales Leads

Posted by John Beveridge

Jan 14, 2014, 8:00 AM

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What Works Best? Social Selling Vs. Outbound Selling

Posted by John Beveridge

Jan 7, 2014, 8:27 AM

Social_selling_vs_outbound_sellingThe relationship between buyers and sellers has transformed because of technology. Buyers now hold all the cards. If they need pricing information or product specifications, they can go to your website. If they want to learn about your customer service, they can learn what people think though social media. As we've pointed out frequently on this blog, the average buyer completes 57% of their buying process before ever contacting a salesperson. When they do connect with a salesperson, they're looking for help, not to be sold. Which brings us to the point: in the modern buying process, what works best social selling or outbound selling?

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5 Strategies To Generate Revenue In 2014

Posted by John Beveridge

Oct 15, 2013, 11:30 AM

5_Strategies_To_Generate_Revenue_In_2014_BlogNow is the time for business owners and executives to close out the sales year with a bang and turn their attention to developing strategies to generate revenue in the upcoming year. There's plenty of evidence that points to a new way of thinking about growing your company. Most notably, the way businesses buy is changing. Buyers are in control of the sales process. According to the Corporate Executive Board, business buyers complete 57% of their sales process before ever contacting a salesperson. They conduct research on purchase options via the internet and by talking to friends and colleagues. Business owners and executives should embrace this new reality as they develop next year's growth strategy. Here are 5 strategies and tactics to consider as you work on your growth planning.

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7 Hot Tips For Executing Your Social Media Marketing Strategy

Posted by John Beveridge

Sep 3, 2013, 6:15 AM

7 hot tips for executing your social media marketing strategySocial media marketing success doesn'’t take place over night. It'’s a cumulative process that produces success with persistent and consistent execution. Your first step in social media marketing is to develop a strategy that defines your target audience and how you will reach them. Once you've developed your social media marketing strategy, the success of your efforts is dependent on your execution. Here are 7 hot tips for executing your social media marketing strategy.

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Transform Your SMB Company With Social Media Marketing

Posted by John Beveridge

Aug 21, 2013, 4:04 AM

Transform your SMB Company With Social Media Marketing BlogThis blog post is a preview from our new eBook, How To Transform Your SMB Company With Social Media Marketing. This comprehensive eBook will give you a step-by-step guide to managing a social media marketing program that will grow your company, including chapters on LinkedIn, Facebook, Twitter and Google+. 

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5 Social Media Hacks for Technology Companies

Posted by John Beveridge

Jul 30, 2013, 4:20 AM

social media hacks blogSocial media marketing is a great lead generation tool because it reaches buyers on their own terms. Buyers today do more and more pre-purchase research and interact with sales people much later in the buying process than in the past. But many people aren't aware of the other business uses of social media like customer service, thought leadership and prospect intelligence. Social media changes frequently, so we wanted to to share some of the latest "hacks" to help your manage your technology company.

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John Beveridge is the President and Founder of Rapidan Strategies, an Inbound Marketing Agency and Certified HubSpot Partner located in Fairfax, VA. Prior to founding Rapidan Strategies, John spent 25 years as a management consultant and specializes in helping professional services and technology firms grow rapidly with inbound marketing strategies. John is a Social Media Today contributor and currently serves as the Vice Chair for the Northern Virginia Technology Council's Business Development, Marketing and Sales Committee.

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