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A Response To "Beware the Dark Side of LinkedIn"

I just read an article in Inc. magazine by Steve Cody titled, "Beware the Dark Side of LinkedIn." I urge you to read the full article, but it is about LinkedIn spammers and Cody's advice on how to deal with them. Don't get me wrong, a day rarely goes by that I don't get a LinkedIn connection request shortly followed by a boilerplate sales message.

The most frequent offenders are "lead...

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Why I Love The New LinkedIn User Interface

Have you noticed anything different in LinkedIn lately? In January of 2015, LinkedIn rolled out a new user interface. From my perspective, the new interface makes it easy to manage my LinkedIn relationships quickly and regularly.

Whenever LinkedIn rolls out something new, some love it, some hate it and some are somewhere in between. Let me tell you why I love the new LinkedIn user interface.

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Focus Your Social Media Marketing Strategy

Social media, much like content marketing, has reached the point of diminishing returns. We're all bombarded with constant marketing messages and many of us are learning to tune them out. Remember the good old days when you could just relax without the blue lights flashing, buzzers beeping and bells ringing from your smartphone's constant cacophony of anxiety? 

It's becoming increasingly...

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A Breakdown Of The Social Media Sales Funnel

In the past, businesses just needed to place advertisements on TV and magazines to convert people into customers. Today traditional ads are no longer the best way to reach people as 92 percent of consumers trust peer recommendations and word-of-mouth over all other forms of advertising. The rise of social media and the Internet in general has affected the way businesses and consumers interact...

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Boost Your B2B Marketing With Google+

Despite a rocky beginning, Google+ has grown significantly in the past years and now is the second largest social media network with over 500 million active monthly users. While its numbers continue to climb steadily, there are still many marketers who have yet to embrace it as an effective tool for B2B marketing. In fact, only 39 percent of B2B marketers use Google+ to reach out to interact...

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NVTC - Social Media for Sales Professionals

Many businesses invest time and money in content marketing. It's no surprise, when you consider that 61% of respondents agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchase process in DemandGen Report's 2014 B2B Buyer Behavior Survey.

Yet many sales professionals don't take advantage of their employers content to generate leads and develop...

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4 Lead Generation Tips for Your LinkedIn Company Page

You already know that LinkedIn is a great networking tool for individuals and brand builders. Where else can you find over 300 million skilled professionals looking for work, looking to hire, and sharing big ideas? The same characteristics that make LinkedIn so useful for networking also make it a great marketing and lead-generation tool for your business.

Even among other social media...

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4 Ways You Can Instantly Improve Your Social Media Marketing

It's easy to get lost in metrics and analytics when crafting a social media strategy. How many conversions? How many fans? What is my reach? Of course numbers are important, but they can never tell the whole picture. If you are serious about improving your social media marketing campaign you have to be willing to look at more than numbers. Some of the most successful companies are gaining...

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Accelerate B2B Inbound Marketing Results With LinkedIn Sponsored Updates

It's no secret that LinkedIn is the go-to social selling network for B2B companies. With over 3 million users worldwide (100+ million in the US), LinkedIn is where professonals go to improve business operation - whether it be increasing sales, hiring better employees or increasing brand recognition.

LinkedIn is also a natural fit for content marketing - with an audience of professionals...

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The Social Media Marketing ABCs That Will Grow Your Technology Company

Social networks are excellent places to develop a rapport with customers and increase your qualified leads. This is especially important for a technology company marketing plan, since a key element to building your brand is showing you are in tune with the latest technology.

But the social media blogosphere is a big, loud, confusing place (sort of like New York City at rush hour during the...

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