The Inbound Growth Blog

Twice weekly articles to help SMB business owners and managers use an integrated marketing strategy to drive revenue growth

    

3 Pro Tips for Improving Inbound Leads

Posted by John Beveridge

Oct 28, 2014, 7:00 AM

If you ask any SMB business manager if they need more leads to hit their goals, they will invariably say yes. But are all leads the same? For must businesses, the answer to that question is no. If I'm targeting companies in the IT infrastructure business, a lead from the retail sector isn't worth much to me. If my targeted buyer is a CFO, a lead that is a product manager probably isn't worth much to me. What that SMB business manager is really saying is, "I need more qualified leads to hit my goals." If her company can improve the quality of their leads, they can actually hit their goals with a smaller number of high-quality leads. Here are 3 tips for improving the quality of your inbound leads.

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How to Transition From Outbound to Inbound Marketing

Posted by John Beveridge

Oct 21, 2014, 2:58 PM

So you're ready to make the transition from outbound to inbound marketing? Smart move! Inbound marketing generates qualified leads, works around the clock, drives sales, and helps you build better relationships with current and future customers. If you want customers to be able to find you in the digital age, inbound is a necessity. Let's look at a few ways you can ease the transition from outbound to inbound marketing.

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How to Kill an SMB Referral Source Without Really Trying

Posted by John Beveridge

Oct 16, 2014, 12:12 PM

How one small business owner killed the goose that laid the golden egg.

Like many of you, I'm an SMB business owner. I love my customers - they're what gets me up in the morning. I generally like and care about them and do everything I can to help them be successful. They weren't easy to get, so my mission is to do everything possible to keep them.

I also believe in John Lennon's "karmic wheel". I think it's important to help people without expecting anything in return. Unfortunately, sometimes no good deed goes unpunished. I wanted to share an experience from my career as an example of how not to conduct yourself when someone generously refers you to a source of new business. 

Don't let these things happen to you.

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4 Killer Professional Services Growth Strategies

Posted by John Beveridge

Oct 14, 2014, 8:53 AM

You do great work, and the professional services you offer have been proven to improve results for your customers. After your part in a task is finished, your company receives almost universally positive feedback from those you serve. There's just one little problem. Your company's growth is not on the sharp upward trajectory that all of the positive feedback would suggest, and you're not sure why.

You've got the service part down to a science, but perhaps your marketing needs a little boost in order for your firm to hit its growth goals. No problem. There are tons of powerful digital marketing tools available to any firm that wants to stay on the cutting edge. Here are four killer professional services growth strategies that will bring new business to your door.

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3 Ways Executives Can Grow Revenue With Inbound Marketing

Posted by John Beveridge

Oct 7, 2014, 7:00 AM

An effective inbound marketing plan is made up of many individual parts that all work together toward the end goal. Each “stepping stone” of your inbound marketing plan serves a specific purpose in guiding your prospect through the sales cycle, or keeping an existing customer on the line. Leave out or neglect one of those parts, and the whole system will suffer as a result.

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Branding Update: We're Now Rapidan Inbound

Posted by John Beveridge

Oct 1, 2014, 10:04 AM

When going through a re-branding, many companies describe the process as aligning their brand with their target market and reflecting a new focus in the company. In our case, the re-branding process is an outgrowth of a desire to fix some mistakes we made when we launched the company. That initiative led us to focus on some important branding issues that will help us achieve our growth objectives in the future.

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4 Ways to Optimize Your Website for Inbound Marketing

Posted by Laura Amézquita

Sep 30, 2014, 7:00 AM

Inbound marketing is a marketing strategy that has quickly grown in popularity due to its cost effectiveness, making it a particularly popular marketing strategy for small to mid-sized businesses. While there are numerous strategies involved in inbound marketing, it all revolves around your website. To get the most out of your inbound marketing campaign, optimize your website in the following four ways.

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3 Killer Marketing Automation Strategies for SMBs

Posted by John Beveridge

Sep 25, 2014, 7:30 AM

Marketing a small or medium size B2B operation has always been a tricky balancing act. You're forced to make the most out of a limited marketing budget, often without the help of a full-time marketing team. In the past, small and medium business owners could only look with envy at the marketing power of large corporations. The good news? We're not in the past.

The increasingly digital nature of the world is leveling the playing field in marketing. Small and medium business owners now have access to tools that were either financially prohibitive or non-existent in the “traditional media” era. Your marketing budget can stretch further than it ever has before, if you know how to use it.

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A Collaborative Process for Website Development

Posted by Laura Amézquita

Sep 18, 2014, 8:49 AM

Too often, website developers get some initial input from their clients and then go away to design and develop the website. This results in two possible outcomes. In the first outcome, the designer gets it right and the client is happy. Everything's good. More often, the client isn't happy and either asks for major revisions or accepts the website and walks away unhappy. Neither of these outcomes is good for either party.

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3 Content Marketing Tips to Cut Through the Noise

Posted by John Beveridge

Sep 15, 2014, 6:00 PM

Over the last few years, content marketing has become one of the most effective ways of doing business - but, as with any new marketing method, there are inevitably people who clutter up the content ecosystem and create things nobody wants to look at, much less read. Here are three ways to improve your content marketing and step above the crowd.

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High_Res_Portrait_for_NVTCJohn Beveridge is the President and Founder of Rapidan Strategies, an Inbound Marketing Agency and Certified HubSpot Partner located in Fairfax, VA. Prior to founding Rapidan Strategies, John spent 25 years as a management consultant and specializes in helping professional services and technology firms grow rapidly with inbound marketing strategies. John is a Social Media Today contributor and currently serves as the Vice Chair for the Northern Virginia Technology Council's Business Development, Marketing and Sales Committee

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