The old marketing playbook is broken: 86% of consumers skip television ads, 91% unsubscribe from unwanted emails, and 200 million are on the do-not-call list, according to HubSpot. In order to attract customers, companies have to provide them with something they love. That’s what inbound marketing does. Inbound marketing is a holistic, data-driven approach to marketing in the digital age. It attracts consumers to your brand, builds a relationship with these consumers, and converts them into loyal customers.
When you use inbound marketing, customers come to you: it’s all about providing the right content in the right place at the right time. Inbound marketing is relevant and helpful to your customers; in fact, when done correctly, inbound marketing should never even look like ‘marketing’.