The Inbound Growth Blog

Twice weekly articles to help SMB business owners and managers use an integrated marketing strategy to drive revenue growth

    

4 Ways to Optimize Your Website for Inbound Marketing

Posted by Laura Amézquita

Sep 30, 2014, 7:00 AM

Inbound marketing is a marketing strategy that has quickly grown in popularity due to its cost effectiveness, making it a particularly popular marketing strategy for small to mid-sized businesses. While there are numerous strategies involved in inbound marketing, it all revolves around your website. To get the most out of your inbound marketing campaign, optimize your website in the following four ways.

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3 Killer Marketing Automation Strategies for SMBs

Posted by John Beveridge

Sep 25, 2014, 7:30 AM

Marketing a small or medium size B2B operation has always been a tricky balancing act. You're forced to make the most out of a limited marketing budget, often without the help of a full-time marketing team. In the past, small and medium business owners could only look with envy at the marketing power of large corporations. The good news? We're not in the past.

The increasingly digital nature of the world is leveling the playing field in marketing. Small and medium business owners now have access to tools that were either financially prohibitive or non-existent in the “traditional media” era. Your marketing budget can stretch further than it ever has before, if you know how to use it.

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A Collaborative Process for Website Development

Posted by Laura Amézquita

Sep 18, 2014, 8:49 AM

Too often, website developers get some initial input from their clients and then go away to design and develop the website. This results in two possible outcomes. In the first outcome, the designer gets it right and the client is happy. Everything's good. More often, the client isn't happy and either asks for major revisions or accepts the website and walks away unhappy. Neither of these outcomes is good for either party.

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3 Content Marketing Tips to Cut Through the Noise

Posted by John Beveridge

Sep 15, 2014, 6:00 PM

Over the last few years, content marketing has become one of the most effective ways of doing business - but, as with any new marketing method, there are inevitably people who clutter up the content ecosystem and create things nobody wants to look at, much less read. Here are three ways to improve your content marketing and step above the crowd.

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4 Lead Generation Tips for Your LinkedIn Company Page

Posted by John Beveridge

Sep 10, 2014, 10:58 AM

You already know that LinkedIn is a great networking tool for individuals and brand builders. Where else can you find over 300 million skilled professionals looking for work, looking to hire, and sharing big ideas? The same characteristics that make LinkedIn so useful for networking also make it a great marketing and lead-generation tool for your business.

Even among other social media channels, LinkedIn occupies a unique place in the marketing sphere. The career-centric nature of LinkedIn eliminates much of that fluff found on other social sites, allowing you to focus directly on your core demographic.

It all starts with a LinkedIn Company Page that attracts the right kind of attention. There's plenty of room for creative marketing on LinkedIn, but there are also some key points you'll notice that nearly every successful page gets right. Follow these four tips to set your LinkedIn Company Page on the lead-generating path, then check out the Visual Guide to Creating the Perfect LinkedIn Company Page for a deeper look at how you can put that plan into action.

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4 Ways You Can Instantly Improve Your Social Media Marketing

Posted by Laura Amézquita

Sep 3, 2014, 6:00 PM

It's easy to get lost in metrics and analytics when crafting a social media strategy. How many conversions? How many fans? What is my reach? Of course numbers are important, but they can never tell the whole picture. If you are serious about improving your social media marketing campaign you have to be willing to look at more than numbers. Some of the most successful companies are gaining influence with a more creative and organic strategy. Here are a few valuable lessons from companies who excel at using social media to grow and increase sales.

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Accelerate B2B Inbound Marketing Results With LinkedIn Sponsored Updates

Posted by John Beveridge

Sep 1, 2014, 6:00 PM

It's no secret that LinkedIn is the go-to social selling network for B2B companies. With over 3 million users worldwide (100+ million in the US), LinkedIn is where professonals go to improve business operation - whether it be increasing sales, hiring better employees or increasing brand recognition.

LinkedIn is also a natural fit for content marketing - with an audience of professionals seeking professional knowledge, subject matter experts have a great opportunity to enhance their reputations and generate business leads.

For knowledge-based B2B businesses like professional services firms and technology companies, content marketing is an ideal way to share "free samples" of their expertise to draw qualified buyers into their sales funnels. That's why so many B2B companies are turning to inbound marketing to grow their bottom lines.

But inbound marketing takes time - it's not a spigot that you can turn on and off. You need to develop domain authority, social media reach and consistently publish content before you get the web visitors, leads and customers that you need to get a return. If you're like most B2B managers, you want to see results sooner rather than later.

LinkedIn sponsored updates are an effective way to accelerate inbound marketing results while you're putting in the consistent effort necessary for long-term success. Here is a 5-step process to generate leads with LinkedIn sponsored updates.

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4 Smart Content Marketing Strategies for Professional Services Firms

Posted by John Beveridge

Aug 28, 2014, 9:30 AM

Content marketing is a double-edged sword. It's easy to create content and unlike old-school traditional marketing methods there are virtually no barriers to producing content.  Unfortunately, many companies rush to get on the content marketing bandwagon with little thought concerning strategy or long-term goals. This typically results in very low quality content that does not serve any particular purpose. This type of activity is less of a strategy and more of a wasted effort. Before you get carried away with content creation, determine what you hope to accomplish and ensure you are utilizing smart strategies. Here are four smart content marketing strategies that will help you gain influence, earn trust, and increase sales.

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3 Hacks to Integrate Inbound Marketing Into Your Sales Process

Posted by John Beveridge

Aug 25, 2014, 6:00 PM

Inbound marketing has taken its place as an increasingly important part of the sales process - but you can't take advantage of these techniques unless you understand when, where, and why they should be used. Here are three of the best hacks for integrating inbound marketing into your current sales process.

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The Social Media Marketing ABCs That Will Grow Your Technology Company

Posted by John Beveridge

Aug 19, 2014, 8:08 AM

Social networks are excellent places to develop a rapport with customers and increase your qualified leads. This is especially important for a technology company marketing plan, since a key element to building your brand is showing you are in tune with the latest technology.

But the social media blogosphere is a big, loud, confusing place (sort of like New York City at rush hour during the Puerto Rican Day Parade), so how does one even begin to use social networking to grow their business? Here are the ABCs of social media marketing that will grow your technology company.

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High_Res_Portrait_for_NVTCJohn Beveridge is the President and Founder of Rapidan Strategies, an Inbound Marketing Agency and Certified HubSpot Partner located in Fairfax, VA. Prior to founding Rapidan Strategies, John spent 25 years as a management consultant and specializes in helping professional services and technology firms grow rapidly with inbound marketing strategies. John is a Social Media Today contributor and currently serves as the Vice Chair for the Northern Virginia Technology Council's Business Development, Marketing and Sales Committee

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