You already know that LinkedIn is a great networking tool for individuals and brand builders. Where else can you find over 300 million skilled professionals looking for work, looking to hire, and sharing big ideas? The same characteristics that make LinkedIn so useful for networking also make it a great marketing and lead-generation tool for your business.
Even among other social media channels, LinkedIn occupies a unique place in the marketing sphere. The career-centric nature of LinkedIn eliminates much of that fluff found on other social sites, allowing you to focus directly on your core demographic.
It all starts with a LinkedIn Company Page that attracts the right kind of attention. There's plenty of room for creative marketing on LinkedIn, but there are also some key points you'll notice that nearly every successful page gets right. Follow these four tips to set your LinkedIn Company Page on the lead-generating path, then check out the Visual Guide to Creating the Perfect LinkedIn Company Page for a deeper look at how you can put that plan into action.