Business development means different things to different people. It almost always includes revenue generation in the definition.
We think the best definition of business development is that offered by Scott Pollack in Forbes.
"Business development is the creation of long-term value for an organization from customers, markets, and relationships."
Customer retention, networking relationships, and marketing statistics like customer lifetime value are all important elements of an effective business development plan - not to forget revenue generation!
Rapidan Inbound specializes in building and executing business development plans for businesses with high deal values and longer sales cycles - specifically professional services and technology companies.
It's no longer acceptable to wait until the end of the year to find out if your business development plan worked. Growth stack software like HubSpot provides you with timely data to measure results as you execute your plan.
Rapidan Inbound helps customers set SMART goals and measure them consistently to run a Lean Business Development Process. Monitoring progress on a weekly basis lets you double down on what's working and revise or stop what isn't.
We also set up business development dashboards for customers on the Databox dashboard software.
