With over 34,000 customers in 90 countries, more and more businesses are turning to HubSpot to manage their sales and marketing processes.
But most HubSpot customers aren't getting full value from their HubSpot subscriptions.
Just why is this? There are 3 main reasons that businesses don't get full value from their HubSpot subscriptions.
People don't have the time to learn all of HubSpot's capabilities. Managing and growing a business takes up all of your time - you don't have the bandwidth to become a HubSpot expert.
HubSpot portals often aren't configured properly for your business model. Setting up HubSpot for your unique business needs is critical to getting the results you need.
Marketing teams aren't fully trained to take advantage of HubSpot capabilities. HubSpot's in-house trainers know the software inside out; many don't have the business experience to train your team to accomplish your goals.
"The Do-It-For-Me Revolution, or “DIFM” for short, is more than software. DIFM combines technology automation with specialized labor to deliver a complete solution to a business problem. It’s as much about people-powered customer service as it is about code-powered efficiency. DIFM is sweeping the consumer world and will do the same for the business world."
One of the first decisions you need to make with respect to managing your HubSpot portal is do you want to outsource your inbound marketing execution (DIFM) or do you want to use internal resources (DIY)? For most businesses, we recommend a combination - outsource strategy and tasks for which you don't have specialized knowledge and insource those tasks where you do have sufficient internal resources.
Do you have the talent and resources you need to compete in the inbound marketing arena?
Many businesses just don't have the talent and bandwidth to manage a successful inbound marketing process. They just want to focus on their core business.
This is the classic outsourcing situation. Hiring a qualified inbound marketing agency gets quicker results without taking on the overhead of hiring full-time employees.
Rapidan Inbound provides complete outsourced inbound marketing services to professional services and technology companies.
We build retainer packages around your internal resources to provide efficient inbound marketing execution.
If you have people on staff to manage HubSpot who aren't expert in using the software, a customized training solution can set you up for long-term success.
NOTE: If you buy HubSpot through Rapidan Inbound, you don't have to pay the onboarding fee to HubSpot if you set up a training
We conduct both individual and team training. Training is offered on-site and remotely. Our training is based on your unique business development process and business needs.
Does this sound familiar? You bought HubSpot, but you feel like your only using 10% of its capacity. Believe me, you're not alone.
We help businesses get a good return on their HubSpot investment. We start with a review of your sales and marketing strategy and processes. We then audit your HubSpot portal to identify opportunities for improvement.
You get a series of recommendations and you decide whether you want to implement them with your team or if you need a little help.