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4 Killer Professional Services Growth Strategies

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Posted by John Beveridge on Oct 14, 2014 8:53:28 AM


You do great work, and the professional services you offer have been proven to improve results for your customers. After your part in a task is finished, your company receives almost universally positive feedback from those you serve. There's just one little problem. Your company's growth is not on the sharp upward trajectory that all of the positive feedback would suggest, and you're not sure why.

You've got the service part down to a science, but perhaps your marketing needs a little boost in order for your firm to hit its growth goals. No problem. There are tons of powerful digital marketing tools available to any firm that wants to stay on the cutting edge. Here are four killer professional services growth strategies that will bring new business to your door.

Offer Solutions Through Content

Your professional customers generally seek your services when they are facing some type of challenge, right? Offer them a practical solution to that challenge, and you're likely to receive their business. Offer a solution that proves its merits over the long haul, and they'll keep coming back in the future. Your content should be created with the same concepts in mind.

  • When planning content, put yourself in your customer's shoes. Consider the problems they face, and the questions they might have about those problems. Use your content to answer those questions, and provide sensible solutions to customer challenges.

  • Offering this type of content builds trust in the eyes of potential customers. If they can count on the information contained in your content, they'll be more likely to count on your services when it's time to address their larger challenges.


Be Active on LinkedIn Groups

It's no secret that LinkedIn is the most useful, most used social network for skilled professionals. You probably already have a LinkedIn profile, but there's a good chance you could still be getting more out of the site. Getting involved with groups is one of the best professional services growth strategies for meeting new people and identifying qualified prospects.

  • Getting involved means more than just asking to join the group. Once you're in, you've got to interact with people.

  • The big plus of LinkedIn groups is that they put you in contact with others who have similar interests and goals, which makes you more likely to find your targets as long as you're willing to dive in and make contact.

  • Starting a group is also beneficial, allowing you to position yourself or your brand as a thought leader in your niche.

Use Automation to Humanize Your Marketing

Sounds like a contradiction, right? It sounds that way because of the misconceptions common to automation. On the surface, automation evokes images of robotic, impersonal marketing. The truth is quite the opposite. Automation allows you to keep track of the interests of your customers, and send them content personalized to their unique needs. It's an enhancement to your other professional services growth strategies, not a replacement.

  • The more you learn about your leads, the better your automation platform is equipped to serve them. It's a win-win proposition. Your leads receive content that they want to see, and you get all of the relationship-building benefits that come with providing that content.

  • Automation is timely, allowing you to send content to your leads at just the right point in the sales cycle, so you don't have to guess where they stand.

Your Website is a Reflection of Your Company

Your site is often the first impression a potential customer gets of your company. A confusing, poorly functioning website will raise red flags and send potential business running for the competition. So take an honest look at your site, and make sure it's a worthy reflection of the company it represents. Your site should also bring in leads, and keep existing customers coming back.

  • Given the popularity of mobile devices, a responsive website is an absolute must. Make navigation as simple as possible, minimize loading times, and make sure your site is built to accommodate the many shapes and sizes of mobile device screens.

  • Make it easy for customers to navigate your site, and they'll be more likely to stick around. If you keep purchasing options and contact requests as simple as possible, they'll be more likely to make those leaps, too.

In the end, growth will come from getting the absolute most out of the tools that are available to you. The good news is that professional services growth strategies are plentiful, and varied. No single tip is likely to sway the balance between growth and stagnancy, but a solid, comprehensive marketing system will. Each positive change in your marketing ultimately has a cumulative effect on your company's growth, and it doesn't take long for momentum to start building. 


Topics: Professional Services, Content Marketing

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