Business video hosting provider Wistia is dedicated to helping businesses of all sizes excel in their video marketing.Think of Wistia as a YouTube on steroids. Wistia not only hosts your videos, but provides useful video analytics, editing capabilities and a lead generation platform. As a HubSpot Agency Partner, we really like the built-in integration to the HubSpot marketing software.
One of the things that I really like about Wistia is their dedication to helping businesses create high-quality inexpensive marketing videos. They put their money where their mouth is - they offer a free version of their service that allows you to host up to three videos. They also offer plans that will appeal to larger businesses with robust video marketing programs.
The other way they help businesses create kick-ass DIY videos is by sharing knowledge and technology tips that make your videos stand out from the crowd. There are many situations in which you want to outsource video production to an expert, but here are seven resources from Wistia that will let you get started producing high-quality videos.
Tip #1: How To Make Your First Video
This blog post shares a process to create and publish your first video. From conceptualizing your video to scripting to producing and publishing, this resource provides a repeatable process that you can continue to use as your video marketing gets more sophisticated.
If you're just starting with video marketing, this is your first stop.
Tip #2: Wistia's Scripting Tips
A good script is the key to producing effective marketing videos. This blog post shares tips on writing a script that will keep your video effective and on point.
A little bit of time spent developing a good script will ensure that your final product will resonate with your audience.
Tip #3: Shooting Video With An iPhone
The beauty of modern technology is that you don't need to invest thousands of dollars in equipment to produce high-quality videos. In fact, your iPhone is an excellent tool to create business videos.
Although this blog post centers around iPhones, most of the tips and techniques can be applied to Android smartphones and other devices. Properly using an iPhone is a great way to create interview and company culture videos.
Tip #4: The Down And Dirty DIY Lighting Kit
Lighting can make the difference between a professional quality video and one that looks like it was shot by Uncle Joe in the garage. This blog post shows you how you can put together an effective lighting kit for under $100 and how to light your videos.
A little can go a long way - invest a little money in a lighting kit and your videos will look professional.
Tip #5: Six Quick Tips For Looking Good On Camera
This blog post shares basic concepts on how to look your best in your business videos. If you're not following these basic fundamentals, even the best scripted and conceived video will look amateurish.
From clothing to camera placement to makeup, this post shares the dos and don'ts to make sure you look comfortable and professional in your business videos.
Tip #6: Editing Basics For Business Video
Now that you've shot your video, it's time to edit your video to tell the story you want to tell. This blog post provides an A to Z primer on video editing, from choosing software to making your video flow smoothly.
The success or failure of your video often is determined by how it is edited. Use this resource to make your videos pop.
Tip #7: How Long Should Your Next Video Be?
This blog post looks at video engagement data to show how long your videos should be. As Shakespeare said, "brevity is the soul of wit." This information is useful in the editing process as you produce your business videos.
Effectively communicating concepts in a short time frame is an art form - most beginners need to be ruthless in the editing process.
Buyers have clearly stated a preference for visual marketing content. Business videos can be used on your website, in email marketing, lead nurturing, social media and to improve the customer service experience. These excellent resources from Wistia will help you on your video marketing journey. You can find more information here in the Wistia Learning Center. Need a little help producing high-quality videos? Schedule a consultation with us and our video production partner, Triario.