A unique value proposition is the answer to the question: Why should I buy from your company instead of all the alternatives available to me? Your unique value proposition should encompass your individuality. This is where you demonstrate to your current and future customers what you do, why you do it and how they can benefit from using your products or services. A unique value proposition shows why you are a leader in your field and is more than a tagline, but is essentially an "experience".
In today's world of content overload, a unique value proposition is what separates you from the crowd. Having a clearly-defined unique value proposition that is understood by everyone in your company helps create a culture of excellence. A unique value proposition:
These are just a few reasons why this is an important part of your overall strategy and the impact it could make on your current and future success.
Effective inbound marketing is integral to a company's success. This is when companies use a variety of sources to reach consumers, build an audience and win their loyalty. Every strategy should have the following:
Using social media and other inbound marketing tactics to reach your audience and add value is important to the longevity and worth of your brand. There are a few strategies that will work when incorporating your UVP into your digital marketing plan:
Strategically craft your campaigns - You want to create campaigns that appeal to your message and customers simultaneously. Strong visuals and engaging efforts that reinforce your unique value proposition only enhances your efforts. These campaigns should be structured to reach an online audience, keeping in mind that your level of engagement is completely different than that of traditional marketing.
Know your audience - Although using your unique value proposition to assist in creating a good digital marketing strategy is important, knowing your audience and what types of customers you are targeting is key. This is one of the main elements that should be considered when creating the overall UVP and the methods used. Responsive design, short, concise messaging and visual messaging is key in maximizing the effectiveness of online marketing.
Taking the time to understand the message you are trying to convey with your unique value proposition will be a good starting point when selecting the tactics to use for your inbound marketing strategy. Developing a strong unique value proposition will give you a good foundation for success.