Clearly, selling to the government is a different animal than selling to commercial businesses. But that doesn't mean government buyers aren't searching for ways to accomplish their missions more effectively on the internet.
Is your website structured to provide what they're looking for? Are you speaking their language and making information available that will get you on their short-list of potential solution providers?
Join us on June 19 for a breakfast seminar on using digital capture techniques in your B2G marketing strategy. Whether you're just starting with your digital efforts or you're looking to improve what you're already doing, we will share actionable ideas that you can implement immediately.
In addition to talking about optimizing your website for your buyers, we will also talk about how you can use sales and marketing automation software to focus your resources on high-probability opportunities and make your sales enablement process more efficient.
We look forward to seeing you at the seminar. You can register at our Eventbrite page. Use promo code 50Off for a 50% discount on the admission fee.