Many businesses invest time and money in content marketing. It's no surprise, when you consider that 61% of respondents agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchase process in DemandGen Report's 2014 B2B Buyer Behavior Survey.

Yet many sales professionals don't take advantage of their employers content to generate leads and develop their personal brand. Even if your company doesn't have a content marketing program, you can still use content to sell more productively.

At a November 18 presentation to the Northern Virginia Technology Council's Biz Dev, Marketing and Sales Committee, I shared some tips on how sales professionals can use social media to be more productive. Here's the SlideShare presentation, Social Media for Sales Professionals.

Unless you work for an enterprise company, you probably have a larger LinkedIn audience than your employer. If you have a sales goal to hit, not using social selling is a huge mistake. Need a little help, download our Social Selling Workbook for step-by-step instructions on how to generate leads on social media.