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Inbound marketing lead generation for technology companies

Do you need more and better leads to meet revenue expectations?  Growing technology companies are using inbound marketing to sell their products and services to buyers on their own terms - and grow their bottom lines in the process.  Many technology companies have great ideas, but struggle to generate enough quality leads to hit their revenue goals.  Inbound marketing is a new lead generation method that mirrors today's buying process.

Inbound marketing is a coordinated series of processes that:

  • attracts visitors to your website via search engine optimization and content marketing
  • converts web visitors to sales leads with social media and sticky landing pages
  • nurtures leads with e-mail marketing and facilitates a smooth transition for sales pursuit
  • analyzes the key performance indicators (web visits, lead conversions and sales) and continually optimizes the program for maximum revenue generation

Rapidan Strategies helps technology companies grow their businesses with inbound marketing programs delivered on HubSpot's end-to-end software platform.  As a certified HubSpot partner, we provide a proven internet marketing methodology used by over 7,000 businesses.

Northern Virginia Technology Council Business Development, Marketing and Sales Committee


Rapidan Strategies is a proud sponsor of the NVTC Business Development, Marketing and Sales Committee. We're dedicated to helping tech companies grow using modern sales and marketing strategies. Please contact us for a free sales and marketing assessment.

Want to learn more?  Contact Rapidan Strategies and mention that you're an NVTC member.