In 2017, content marketing is more important than ever for professional services marketing. Buyers increasingly turn to the content you publish on your website to research potential purchases and to choose their short list of vendors.
Content marketing is becoming the battleground where business growth success is being won or lost. That's why it's so important to create quality content that gives buyers the content that they need to solve business problems.
We've compiled a few nuggets of information from two excellent surveys on the state of content marketing in 2017:
B2B Content Marketing 2017 Benchmarks, Budgets and Trends - published by the Content Marketing Institute and Marketing Profs
2017 Blogging Report - published by TrackMaven
Check out the infographic below for highlights from these two reports that will help you understand how to thrive in content marketing in 2017.
Click to Tweet: 89% of B2B marketers use content marketing, but only 59% know what success looks like
Content marketing is a must for professional services firms, but without a clear strategy based on data and best practices, you will struggle against fierce competition.
Get a jump on the competition and schedule a free consultation with us today.