The Inbound Growth Blog

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Social Selling - What's Behind The Hype?

One of the most interesting findings in HubSpot's 2015 State of Inbound was that business leaders don't see much value in social selling. Despite all the hype surrounding social selling, only 8% of respondents identified social selling as a "top sales priority." (Cue the sound of crickets chirping.) Social selling has become a cottage industry - there is no shortage of "LinkedIn experts"...

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Happy Thanksgiving

This is the time of year in the United States when we give thanks for all of the wonderful things that life has given us. It's not specific to any religion - it's just a recognition that life is wonderful and we're all blessed. It's also a time to come together with family and friends to love and appreciate each other.

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4 Essential Takeaways From HubSpot's 2015 State of Inbound Sales

Inbound marketing has become an indispensable element of a modern marketing plan. In fact, 84% of small businesses and 71% of mid-sized businesses identified inbound as their predominant marketing channnel in HubSpot's 2015 State of Inbound Marketing. But many businesses fail to close the loop between inbound marketing and sales.

The Corporate Executive Board found that the average buyer...

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How To Run A B2B Inbound Marketing Campaign That Gets Results

Effective inbound marketing requires an integrated approach. It's not just about creating valuable content, engaging through social media, or promoting visibility with search engine optimization. You should be doing all of those things, but it's also important to make sure each element of your inbound marketing plan works well as part of the larger system.

In other words, effective inbound...

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3 Must-Do Professional Services Lead Generation Strategies

Ever get a free food sample while walking through a city? It's a beautiful thing. You're trudging along, stomach growling, thinking about whether you can fit in a quick lunch, and you pass an employee from a newly opened burger shop handing out hot sliders on the sidewalk. In the world of lead generation strategies, is there a better form of advertising than putting fresh food in the hands of...

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The New B2G Lead Generation Paradigm

The big misconception about B2G (Business to Government) lead generation is that your targets don't use the same tools for research as everyone else. For the most part, they really do use the same tools – social media, search, industry blogs – as consumers and B2B buyers. The difference comes in how they use those tools, and the type of content that they are seeking out.

You won't be surprised...

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4 Things Every SMB Needs To Know From HubSpot's 2015 State of Inbound Marketing

Inbound marketing software company HubSpot has just released their 2015 State of Inbound Report. This is the seventh edition of the definitive benchmarking report on the use of inbound marketing throughout the world. The 2015 State of Inbound shows that inbound marketing is no longer an emerging trend, it's now the most effective marketing channel for small, mid-sized and enterprise firms...

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An Executive Guide to Diagnosing Your Inbound Marketing For Growth

Is your inbound marketing program delivering the results you need? This is the question in many executive's minds as they develop growth plans for the upcoming year. Regardless of what your results are, there is always room for improvement. But how do you know which elements of your inbound marketing need improvement? Because inbound marketing results and techniques are measurable, there is a...

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A SMART Goal-Setting Process for Business Development and Growth

For those of you working on a plan to hit your business development goals, this post is for you. Many professional services businesses do great work for clients, but struggle to develop a consistent, scalable growth process. And growth is what makes everything happen in your business.

Like anything else, a well-defined sales process based on SMART goals increases the likelihood that you will...

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4 Business Blogging Best Practices for Professional Services Firms

Your blog can be a powerful marketing tool, and a hub that allows you to connect more deeply with your customers and prospects. The challenge is that your competition knows that, too, and there are a lot of businesses looking to appeal to the same audience. You need to offer your audience real value and insight to keep their attention. Most importantly, you need consistency. Follow our 4...

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