The Inbound Growth Blog

Get sales and marketing tips  Subscribe to our blog

How To Provide A Stellar Customer Service Experience [Infographic]

When it comes right dow to it, there's no excuse for not providing great customer service to your customers. You don't need an MBA from an Ivy League school to be responsive. On the other hand if you have that MBA and you're not responsive, it's not worth the paper it's printed on.

I sometimes assume that everyone in a customer-facing role knows how important it is to provide a stellar customer s...

Read More

Listen to Improve Your Inbound Sales Process

One of the basic truisms used in developing an inbound sales process is to “sell people how they wish to be sold, rather than the way you want to sell them.” This requires, for some, a dramatic shift in how they view the sales cycle and, even more fundamentally, how they communicate with people in general. The biggest skill most salespeople need to develop to truly excel in this type of selling ...

Read More

Marketing Presentation To The Colombian Digital and Creative Industries

We have more to thank Colombia for than Sofia Vergara. Since the implementation of the United States - Colombia Trade Promotion Agreement in 2012, the Colombian digital and creative industries have made significant inroads in the United States. My company has been a beneficiary of this agreement - we entered into a partnership with a Colombian company (Brandca) to deliver web and graphic design ...

Read More

The Best Branding Advice For Professional Services Firms

"Your brand is what people say about you when you're not in the room." - Jeff Bezos, Founder of Amazon

I love that quote. Those 14 words say a whole lot. Regardless of how cool your logo is, how stunning your colors are and what a killer website you have, a bad customer experience with your company will be what you're known for. Conversely, if you have a a terrible website, but provide a great cus...

Read More

Do You Have A Mobile Optimization Strategy For Your Website?

By now, you have probably heard about Google's latest search algorithm update that has been dubbed "Mobilegeddon." And with good reason. According to Google, Mobilegeddon “will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their d...

Read More

An Easy Inbound Lead Generation Process For Consultants

Inbound marketing depends on expertise. Your prospect has a problem or concern, and they look online for an expert opinion on how to solve it.

Inbound marketing positions you to share your expertise with prospects, and gain the business generated as a result. As a consultant, solving problems is part of your job description, so inbound is a perfect fit. If you're a consultant and you're not using...

Read More

3 Bad Things That Can Happen When You Don't Qualify Leads

In my opinion, the importance of lead qualification can't be overstated. My friend Ali Powell of HubSpot recent wrote an excellent blog post on that very subject. You should definitely read the whole post, but the gist of her article is that before you start putting effort into working on a potential customer, you should do the research to make sure the prospect is a good fit for your company.

I c...

Read More

The Biggest Mistake Business Owners Make With Inbound Marketing

Despite happy talk about the economy from politicians, the economy is still struggling. This is particularly true in the case of business investment. In today's Washington Post, Robert Samuelson (my favorite economic writer by far) wrote an article titled, "The investment bust (explained.)" The first paragraph will give you the gist of the article:

"One of the great disappointments of the weak eco...

Read More

5 SMART Goals For Business Development

The term "business development" means different things to different people. For purposes of this article, I will use Scott Pollack's definition of business development from his article in ForbesBusiness development is the creation of long-term value for an organization from customers, markets, and relationships.

Read More

3 Web Design Tactics We Used On The New Rapidan Inbound Website

As web designers, the team at Brandca constantly adopts new tactics to improve user experience while making our customer's brands shine at the same time. We've designed sites on several platforms, including HTML5, WordPress, Magento and many others.

Last fall, we were awarded the HubSpot Design Certification to build websites on HubSpot's Content Optimization System (COS.) Now that we've built a ...

Read More