If you've been in the online marketing game for a while, you probably remember a time when the mere mention of SEO was enough to send people running for the hills. It wasn't the fault of SEO as a concept, though. The problem was the SEO tactics that worked best at the time also happened to lead to really bad websites. Who could forget classics like “content that's 50 percent keywords,” or “landing pages that lead nowhere”?
Of course, it didn't take search companies long to wise up, and tighten the process they used to rank pages. That was the beginning of “good SEO,” which doesn't make you choose between a high ranking and a legible website. For the most part, those early days and the myths that came with them are way in the rear-view. SEO is not only a respected tool these days, it's vital for B2B marketing. SEO is still constantly evolving though, and that means there are always new myths popping up to replace the old ones.