It's no secret that LinkedIn is the go-to social selling network for B2B companies. With over 3 million users worldwide (100+ million in the US), LinkedIn is where professonals go to improve business operation - whether it be increasing sales, hiring better employees or increasing brand recognition.
LinkedIn is also a natural fit for content marketing - with an audience of professionals seeking professional knowledge, subject matter experts have a great opportunity to enhance their reputations and generate business leads.
For knowledge-based B2B businesses like professional services firms and technology companies, content marketing is an ideal way to share "free samples" of their expertise to draw qualified buyers into their sales funnels. That's why so many B2B companies are turning to inbound marketing to grow their bottom lines.
But inbound marketing takes time - it's not a spigot that you can turn on and off. You need to develop domain authority, social media reach and consistently publish content before you get the web visitors, leads and customers that you need to get a return. If you're like most B2B managers, you want to see results sooner rather than later.
LinkedIn sponsored updates are an effective way to accelerate inbound marketing results while you're putting in the consistent effort necessary for long-term success. Here is a 5-step process to generate leads with LinkedIn sponsored updates.