There's a dirty little secret about inbound marketing and you won't hear it from most of those who sell digital marketing software and services. The reality is that getting results with inbound marketing is much more difficult than it was just 3 years ago. Why? Quite simply, the explosion of businesses using inbound marketing has stepped up the competition for the attention of potential buyers. If you need proof, check out your email inbox. If you're like me, you'll see a seemingly endless stream of marketing emails - many from companies I've never heard of. Business blogs have proliferated too - some good, some downright awful. With the explosion of content marketing, it's becoming tougher to connect with potential buyers.
The privacy backlash spawned by the revelation of the depths of the NSA's overwatch over citizens has also made inbound marketing more difficult. For