I'm a big supporter of inbound marketing. So much so that I built a business around it. It just makes sense to sell the way people want to buy, right?
Think of the last purchase you made. Did you go online and do research? Check out various options for your purchase? Read online reviews to see what the public thinks of the various options? If you did, your buying behavior matches that of the average buyer, according to the Corporate Executive Board. They found that the average buyer completes 57% of their sales process before ever contacting a sales person.