The Inbound Growth Blog

Get sales and marketing tips  Subscribe to our blog

Trust - The Foundation of Your Professional Services Marketing Strategy

Do your customers trust you? If you're in the professional services industry and you answered no to that question, you're in deep trouble. Businesses trust some of their most important issues to professional services firms - legal issues, financial issues and operational issues. If they don't trust you, how can you expect them to outsource their most important business issues to you?

Many professi...

Read More

How To Nail Your Marketing Strategy Basics

Despite the fact that marketing is one of the most important fundamental processes of any business, many business managers fly be the seat of their pants with their marketing strategy. Developing a marketing strategy is like designing a blueprint for a house - the blueprint lays out how the house will be built, taking into account considerations like the needs of the future inhabitants and the env...

Read More

A Response To "Beware the Dark Side of LinkedIn"

I just read an article in Inc. magazine by Steve Cody titled, "Beware the Dark Side of LinkedIn." I urge you to read the full article, but it is about LinkedIn spammers and Cody's advice on how to deal with them. Don't get me wrong, a day rarely goes by that I don't get a LinkedIn connection request shortly followed by a boilerplate sales message.

The most frequent offenders are "lead generation" ...

Read More

The New Frontier of Marketing Automation: Predictive Lead Scoring

Marketing automation has become a standard business practice for most B2B companies. When used properly, marketing automation provides you with information about your potential buyers and helps you optimize your communications with them. Paradoxically, a good marketing automation program make your marketing seem more human because it anticipates your buyers wants and needs and responds to actions ...

Read More

How To Measure Marketing ROI for Growth

Department store magnate John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." With inbound marketing, that's not the case. If you're using inbound marketing software like HubSpot, you can measure the effectiveness of every asset of an inbound marketing campaign from calls-to-action to blog posts.

We've written in the past about

Read More

3 Incredibly Simple Hacks for Your Inbound Lead Generation Strategy

Inbound marketing has become exceptionally popular, and for good reason. Bottom line, it works. In fact, inbound marketing works so well that now everyone is using it. With so many companies embracing the power of inbound, standing out from the crowd has become a real challenge. Does that mean you should abandon inbound for the next hot trend? Of course not.

Your inbound marketing can still delive...

Read More

5 Content Marketing Stories Every Management Consultant Can Tell

Many management consultants are great at what they do, but struggle with consistently winning new business. They know their field of expertise well and do a great job solving client problems. Most of their new business results from referrals.

Read More

Balance Your Professional Services Marketing Strategy

Modern marketing is all about diversity. Your prospects connect with your company through a wider variety of channels than ever before, so it's only natural that your marketing should reach those prospects through a diverse set of tactics. For professional services marketing, that might mean embracing some marketing channels you haven't used in the past. The important thing is to remain open-minde...

Read More

3 Effective Ways to Kickstart Your B2G Inbound Marketing Strategy

Is your B2G marketing delivering the ROI you expect? Right now, there's a considerable gap between the content B2G marketers are offering to government buyers, and the content that those buyers actually use to make decisions. According to the Federal Marketing Review 2015 from Market Connections, the top three types of content favored by government buyers are research reports, webinars, and case s...

Read More

The Anatomy Of A Highly Effective Landing Page

Your landing pages are the sales team of your inbound marketing progam. They "close the deal" in your lead generation process. A well-designed landing page can be the difference between hitting your revenue goals and missing them. 

Landing pages are web pages where a potential lead provides contact and demographic information in exchange for a premium content offer like an eBook, whitepaper, video...

Read More