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Rapidan Inbound Announces Strategic Partnership with Colombian Branding Firm Brandca (Press Release)

Washington, DC Inbound Marketing Agency Rapidan Inbound announces strategic partnership with Brandca of Bogot√°, Colombia to provide inbound marketing services to professional services firms and technology companies. With the new partnership, Rapidan Inbound now offers a full range of marketing services to SMB companies.

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The Management Consultant's Survival Guide (How To Avoid Deadbeats, Chiselers and Lowlifes)

If you've been in the consulting business for more than a year or two, you've probably had an encounter with a less than honorable client. You've either been stiffed, lied to or had a customer renege on their contractual obligations. Unfortunately, it's comes with the territory of being a management consultant.

In my book, the only foolish mistake is one that you don't learn from (or one that you ...

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3 B2B Growth Strategies for 2015 And Beyond

Content marketing is everywhere. It's in your social feeds, your email inbox, and on your favorite websites. Take your dog to the veterinarian, and they'll probably remind you to check out their latest blog post on your way out the door. Whether you need to fix the drain in your kitchen sink, grow bigger tomatoes in your garden, or learn more about the types of material used in dental fillings, fi...

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Product Review: HubSpot's Sidekick For Business

We're big fans of HubSpot - we manage inbound marketing programs for our customers on the HubSpot internet marketing software and we use it in our own company. In August of 2014, HubSpot introduced a CRM product that is tightly integrated with the marketing software, giving firms a complete sales and marketing automation platform. 

After 30 days of trying the new HubSpot CRM, we cancelled our Sale...

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4 Easy Tips To Increase Your Inbound Marketing Conversion Rates

What's your inbound marketing conversion rate? Drawing visitors to your website is a great start, but visitors alone don't make inbound marketing tick. It's turning visitors into qualified leads that really matters.

For all its importance, conversion rate is a pretty simple metric to figure out. It's the number of leads your website generates, compared to your overall number of site visitors. The ...

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A Reliable Professional Services Marketing Automation Strategy

Many professional services firms are great at what they do, but struggle to produce enough leads to grow their business. What would you say if I told you that there's a way to generate new opportunities for your firm without cold-calling or mass email blasts? The answer is marketing automation.

A well-designed marketing automation process can do all of the things a human managing a sales process s...

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Why I Love The New LinkedIn User Interface

Have you noticed anything different in LinkedIn lately? In January of 2015, LinkedIn rolled out a new user interface. From my perspective, the new interface makes it easy to manage my LinkedIn relationships quickly and regularly.

Whenever LinkedIn rolls out something new, some love it, some hate it and some are somewhere in between. Let me tell you why I love the new LinkedIn user interface.

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The Ultimate Professional Services Buyer Persona Cheat Sheet

One of the first things I learned when I started my business was that it was a fool's errand to be all things to all people. I didn't come up with this gem in a strategic planning session. Like most things I've learned, I kind of stumbled on to it. I asked my first few clients, "Why did you choose to do business with me?" The answer was always, "You know my business." The reason I knew their busin...

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Focus Your Social Media Marketing Strategy

Social media, much like content marketing, has reached the point of diminishing returns. We're all bombarded with constant marketing messages and many of us are learning to tune them out. Remember the good old days when you could just relax without the blue lights flashing, buzzers beeping and bells ringing from your smartphone's constant cacophony of anxiety? 

It's becoming increasingly difficult...

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