The Inbound Growth Blog

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Do You Have A Mobile Optimization Strategy For Your Website?

By now, you have probably heard about Google's latest search algorithm update that has been dubbed "Mobilegeddon." And with good reason. According to Google, Mobilegeddon “will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their d...

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An Easy Inbound Lead Generation Process For Consultants

Inbound marketing depends on expertise. Your prospect has a problem or concern, and they look online for an expert opinion on how to solve it.

Inbound marketing positions you to share your expertise with prospects, and gain the business generated as a result. As a consultant, solving problems is part of your job description, so inbound is a perfect fit. If you're a consultant and you're not using...

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3 Bad Things That Can Happen When You Don't Qualify Leads

In my opinion, the importance of lead qualification can't be overstated. My friend Ali Powell of HubSpot recent wrote an excellent blog post on that very subject. You should definitely read the whole post, but the gist of her article is that before you start putting effort into working on a potential customer, you should do the research to make sure the prospect is a good fit for your company.

I c...

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The Biggest Mistake Business Owners Make With Inbound Marketing

Despite happy talk about the economy from politicians, the economy is still struggling. This is particularly true in the case of business investment. In today's Washington Post, Robert Samuelson (my favorite economic writer by far) wrote an article titled, "The investment bust (explained.)" The first paragraph will give you the gist of the article:

"One of the great disappointments of the weak eco...

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5 SMART Goals For Business Development

The term "business development" means different things to different people. For purposes of this article, I will use Scott Pollack's definition of business development from his article in ForbesBusiness development is the creation of long-term value for an organization from customers, markets, and relationships.

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3 Web Design Tactics We Used On The New Rapidan Inbound Website

As web designers, the team at Brandca constantly adopts new tactics to improve user experience while making our customer's brands shine at the same time. We've designed sites on several platforms, including HTML5, WordPress, Magento and many others.

Last fall, we were awarded the HubSpot Design Certification to build websites on HubSpot's Content Optimization System (COS.) Now that we've built a ...

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Rapidan Inbound Announces Strategic Partnership with Colombian Branding Firm Brandca (Press Release)

Washington, DC Inbound Marketing Agency Rapidan Inbound announces strategic partnership with Brandca of Bogotá, Colombia to provide inbound marketing services to professional services firms and technology companies. With the new partnership, Rapidan Inbound now offers a full range of marketing services to SMB companies.

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The Management Consultant's Survival Guide (How To Avoid Deadbeats, Chiselers and Lowlifes)

If you've been in the consulting business for more than a year or two, you've probably had an encounter with a less than honorable client. You've either been stiffed, lied to or had a customer renege on their contractual obligations. Unfortunately, it's comes with the territory of being a management consultant.

In my book, the only foolish mistake is one that you don't learn from (or one that you ...

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3 B2B Growth Strategies for 2015 And Beyond

Content marketing is everywhere. It's in your social feeds, your email inbox, and on your favorite websites. Take your dog to the veterinarian, and they'll probably remind you to check out their latest blog post on your way out the door. Whether you need to fix the drain in your kitchen sink, grow bigger tomatoes in your garden, or learn more about the types of material used in dental fillings, fi...

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Product Review: HubSpot's Sidekick For Business

We're big fans of HubSpot - we manage inbound marketing programs for our customers on the HubSpot internet marketing software and we use it in our own company. In August of 2014, HubSpot introduced a CRM product that is tightly integrated with the marketing software, giving firms a complete sales and marketing automation platform. 

After 30 days of trying the new HubSpot CRM, we cancelled our Sale...

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